Monday, November 14, 2005

Sony's Rootkit Work Hurts Like Hell

By Elaine Meinel Supkis

The big entertainment conglamorates are desperate to extract money out of the computer mess. Namely, the very powers computers give the customers are draining the treasuries of the big conglamorates. On every front, they are fighting a losing battle, trying to stuff the computer genie back into its bottle. It won't work.

From the Detroit Free Press:
n a bid to combat piracy, Sony BMG Music contracted with a British firm to copy-protect several music CD titles. The problem: Playing the CDs on a PC requires installing a software program that tech security experts say can be classified as spyware, and it can't be uninstalled without Sony's permission.

The software restricts unauthorized copying, but it also contains a hidden file that security experts say can track consumer behavior.

"This is spyware, pure and simple," says Sam Curry, vice president of security software maker Computer Associates.

Sony put a downloadable patch on its Web site to make the formerly hidden file no longer invisible, but that did little to put out the fire.
Tivo and tape recorders get the media giants in a snit because one can evade commercials. The movie makers are ticked because their way of extracting dollars involves making people go to miserable black box "theaters" to sit in crummy, cheap seats to see movies blasted at them. No media owner views movies this way. They all install top quality, comfy theaters in their private homes. Increasingly, everyone does this. "Going to the movies" is for taking kids out to run riot in public or to neck away from mom and dad's prying eyes. Certainly, it isn't for the group effect of viewing something!

Meanwhile, the cost of production vs the stuff poured out has caused a crisis in the media giants. They are fighting each other as well as the consumer who tries to evade high charges for slim entertainment value. Most young people I know happily shell out huge sums for good video games and the auxillary books and models and such. But they don't want to pay prime money for a song. It isn't worth it.

Make songs cheap enough and people will pay accordingly but make it expensive, they will retaliate. If the mega companies want, they can stop this entirely, I would suggest not patronizing the top entertainers anymore. Frankly, that wouldn't bother me much, heh.

Sony and Microsoft are at odds over this spyware. As if super spyware Microsoft is a defender of consumer freedom! Hahaha! But Sony and Microsoft are in a mega battle right now so they stab each other in the back, bleeding the consumer, of course. From Sony:
Andrew Lack is the founding Chief Executive Officer of Sony BMG Music Entertainment, a post he assumed in August of 2004. Sony BMG Music Entertainment is a joint venture between Sony Corporation of America and Bertelsmann AG, comprising the recorded music businesses of both companies. From January of 2003 to August of 2004, Mr. Lack served as Chairman and Chief Executive Officer, Sony Music Entertainment.

As CEO of Sony BMG Mr. Lack oversees all operations of the global recorded music company, which is a leading producer and marketer of pre-recorded music and video.

Previously, Andrew Lack served as President and Chief Operating Officer for NBC since June of 2001. During his tenure with NBC he oversaw the operations of most of NBC's divisions, including Entertainment, News and MSNBC, Network, Stations, CNBC, Sales, and Broadcast & Network Operations
When Sony hired this guy, I knew the battle in the courts and the buying of our politicians would go into hypermode. Namely, as head of NBC news, he was kingmaker of anyone wanting political office and he has chips all over the table to call in and he is calling them in. Congress, heeding their real owners, not the voters, are rushing to placate Sony and the Japanese who incidentally buy much of our public debt. So you can bet, many Americans will have their computers destroyed or turned into trojan horses so that Sony can get more money from us all.

And Americans will go to prison and our laws will become ever more draconian. Indeed, the richness of Japanese popular culture is exactly that they can steal each other's images and ideas and stories and music and alter them, morphing them rapidly as one popular item after another rapidly digests through their entertainment systems. None of the slogging along slowly, everyone suing everyone else over ideas, that runs rampant in America, dessicating our culture.

Too bad street kids can't copyright their output, their existence, their "style". Sony and Hollywood would be bankrupt in a NY minute.

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